| | A Behavior Modification
Methodology, Guide, and Workbook
To Manage the Job Search Process©
The complete guide
for getting and keeping your next job
Author: Lawrence D. Alter
Published by LDA Enterprises, Ltd.
It is estimated that 1 out
of 3 workers attempts to change jobs each year in the United States. That represents almost 50,000,000 job seekers,
either employed or unemployed, who are seeking new employment annually. Because of today’s highly competitive
job market, it is not uncommon for over 200 + people to respond to advertised openings. To complicate matters less than
15% of all job seekers find a new opportunity through online postings. As a result, the job search is often a very lengthy,
emotional, and frustrating experience.
Both USA Today and
The Wall Street Journal have highlighted the fact that only about 13% of all professionals find a new position through published
openings (combining online and print media), 10% through utilizing the services of placement agencies or search firms, and a
mere 5% through direct mailings. Why then, would anyone focus over 90% of their time and effort in
areas that represent only about 30% of all the potential opportunities?
THERE IS A BETTER WAY:
One of the great myths about the job market
is that the most qualified people always get the best jobs. The truth is that they don’t. The people who
get hired are the ones who learn how to get hired, who then practice this skill, and as a result, are perceived as the most
qualified. LDA Enterprises has developed a time tested, extremely proactive, and aggressive process of assisting professionals
at all levels to effectively market themselves. This, critically acclaimed, 240-page workbook is an effective, no nonsense,
self-marketing instrument to facilitate and manage the entire search campaign. Contained in its pages are all the tools and
information necessary to help you win and flourish in your next position. It also features special sections on what
to do when you lose a job, valuable tips that will assist you in managing on-the-job growth, and indispensable information
for the entrepreneur. The following topics are included:
Career assessment and goal setting materials
Dealing with the employment
How to write a motivating, productive resume and a cogent cover letter, with examples
Understanding and penetrating
the “hidden” job market, accounting for 70% of all jobs
Effectively responding to published advertisements to generate
Correctly utilizing search firms, employment agencies, accounting firms, and consulting groups to lead to potential
How to use modern networking techniques to open doors and generate interviews
Use of the telephone as a valuable marketing
tool. Telemarketing yourself
Developing sound interview communication skills – understanding the preparation, proper conduct, and the best
answers to commonly asked questions
Important interview follow-up techniques to enhance offer probabilities
Assessing the offer and negotiating your best
of cover letters, interview follow-up letters, letters to third-party organizations, etc.
Valuable information for the entrepreneur in
starting or purchasing a business
What to do after the search is over and you've landed a new position
Useful job search forms that will help you to
monitor your monthly activities, advertisements to which you respond, and networking contacts
Pre-interview preparation and post-interview
Career Fairs and how to make them productive resources
A section on how to handle employment references
A section on the Career Portfolio
Special sections devoted
to the professional over age 50, the unique problems faced by both professional women and minorities, diversity issues, mentoring,
starting a Job Club program, handling performance reviews, the new college graduate, large corporations vs. small companies,
how to handle a resignation, a section with information for parents on balancing work and family issues, and a COBRA law fact
about the author:
Mr. Alter is a veteran sales/marketing
executive and an established leader in the outplacement and career management industry. He has over 35 years of experience
successfully guiding thousands of professionals in achieving both their career and compensation goals. His marketing
methods have proven valuable in assisting people at all levels generate new and meaningful employment, start a consulting
practice or business enterprise, better manage an existing employment situation, or deal with the politics related to internal
career growth. He has been equally effective in helping new college graduates launch their careers, mid-level managers
on the way up, senior executives striving for greater challenge, professionals in the non-profit world, and those in their
50’s or 60’s who may be in the twilight of their career. His clients have included a wide variety of business
professionals, retired military officers, educators and educational administrators, and executives in the non-profit community.
Additionally he is a veteran mediator in facilitating negotiated solutions to critical business and personality issues.
He is an expert advisor and tactician at assisting in the negotiation of compensation packages and achieving equity opportunities,
and is astute at assessment and strategy relating to the start-up or purchase of a business enterprise.
He has successfully developed and managed the efforts of three
major Midwest based career management firms, and is the founder and Chief Executive Officer of LDA Enterprises, an Outplacement
and career management firm focusing on career development, reference verification, and resume/motivational letter services
for professionals in transition. Mr. Alter is an acclaimed industry expert whose advice has been quoted in various publications
including: Fortune Magazine, the Minneapolis Tribune, the Chicago Sun Times, the Milwaukee Journal Sentinel, the Tampa Florida
Tribune, the Houston Chronicle, and numerous online periodicals. His own column, the “EmploymentClinic”
appeared for several years in the CareerBuilder section of Minnesota’s second largest newsprint publication, The St.
Paul Pioneer Press. Previously, he served as both Regional and National Sales Manager for several consumer products
Ordering Online: You
may order a digital or paperback copy online by clicking on one of the following links: https://www.amazon.com/books and searching for "Tomorrow is Today, a behavior
modification methodology, guide, and workbook," or
by going to Barnes & Noble at: www.barnesandnoble.com and searching for "Tomorrow Is Today, a
behavior modification methodology, guide, and workbook ..."
The cost of the book through
either Amazon or Barnes and Noble is $13.95 in digital form and $21.95 in Paperback.
can also choose to order this book in paperback form directly from the publisher, LDA Enterprises, Ltd.
ORDER: You may copy and paste the following order form into an email, cut it out and fax it to the number listed below, or
send it by regular U.S. mail to the address indicated.
Book cost: $21.95 + $8.00 shipping and handling costs (ships by US Priority Mail)
Total cost: $29.95
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